Tyler Redway
ROBE recently had a top sports star in its midst in the form of Australian cricketer Adam Zampa, who paid a visit to celebrate his new-found role as brand ambassador for Transmutation.
Transmutation co-owner Brad Scott said the partnership between the organisation and Mr Zampa was an opportunity to help spread the word on the benefits of recycled products.
Mr Scott said he never expected to attract the attention of an international celebrity, but hoped it would lead to better exposure for the organisation’s message.
“Adam deeply believes in the sustainability aspect of the brand so we are very happy to associate our brand with him and his with us,” Mr Scott said.
“It is going to be good for a different audience while also getting different messaging out there too, so through these sorts of alliances with people of the same thought patterns but different industries, we can get these messages out to a broader audience.
“We were absolutely blown away, when we first heard he was interested in becoming a brand ambassador then we were all very excited for it, it just catapults your brand and reputation into a whole new category.”
Now hoping to expand their work into stadiums in Adelaide Mr Scott said it could provide a larger scale of opportunities to help promote the idea of sustainability in waste products.
“We are looking at doing some work with some Adelaide stadiums because there can be a lot of waste on different sports grounds as well,” he said.
“From Adam’s point of view, he wants to look at not just a life after cricket but also what he can do to make a difference in the world, so tying himself to the sustainability message is a good way to do this.”
Mr Zampa said the decision was made due to how the brand fit his personal ideas and goals in making the world a cleaner and greener place for all.
“I have always tried to be the type of person to make conscious decisions and be as sustainable as I can so to be here now is really exciting to be a part of and I think they have massive plans for their business,” Mr Zampa said.
“I think the goals they are setting in terms of where they want their business to go and how they have so many layers to it is a great thing.”
Mr Zampa said he first learned about Transmutation after being given a recommendation from his agent in relation to his interest in sustainability and the environment.
“I had no idea what Brad and Narelle were doing but it was mentioned to my agent who knows I’m interested in sustainability and the conversation I have been having is about having interests outside of what I do,” he said.
“It was a great opportunity not only to learn more about what they were doing but also to learn more about the business side of things and to have that other avenue outside of work.
“The message will be read differently by other people because people don’t think it’s a big deal when you chuck out a bread tag, but then you come out here and see just how many bread tags they are recycling and how much landfill there could have been.”
Mr Zampa praised Transmutation’s rapid growth process in the past two years and hoped his role with the organisation would help them to achieve their goals of expansion.
“I think after chatting to Brad and Narelle, they have big plans for the business not just for what is happening around them but they also want to make a change nationwide and even worldwide if they can,” he said.
“The fact big corporations and Australian businesses are interested in working with them is a credit to them, even though they have only been doing this for two years.
“They rocked up into a small shed and had a big idea, which they turned into what it is today in such a short amount of time.
“I’m not saying this is the be all and end all, the people who know me know this is something which interests me and it might just help grow what they are doing.”
